Logistics team in Workwear Direct Metro range uniforms beside their branded van

Case study

Workwear Direct

How we pushed DecoNetwork further than it goes out of the box.

Workwear Direct is our own decorated workwear and PPE store. We rebuilt it as the blueprint for every DecoPro client, and every feature below can go on your store too.

01 ยท Lead capture

The 30 Second Quote Wizard

Most buyers won't fill in a long quote form. So we turned it into three taps. Customers choose their kit, upload a logo and see it on real garments, front and back, with a guide price.

  • Logo backgrounds removed automatically
  • Essential, Professional and Premium tiers
  • PDF preview emailed with every quote
  • Lands in DecoNetwork as a draft quote, automatically
Try the live wizard on workwear-direct.com
1. Pick kit 2. Add logo 3. Get price
0:00
What does your team need?
Tap to choose. Pick as many as you like.

02 ยท Not possible in native DecoNetwork

One switch. Every price, ex VAT or inc VAT.

Trade and procurement buyers think ex VAT. Sole traders, clubs and schools think inc VAT. DecoNetwork only shows one, so we built a site-wide switch.

Show prices
Embroidered polo shirt
Essential
Embroidered polo shirt
ยฃ12.50ex VAT
ยฃ15.00 inc VAT
Embroidered softshell jacket
Professional
Embroidered softshell jacket
ยฃ29.95ex VAT
ยฃ35.94 inc VAT
Printed hoodie
Professional
Printed hoodie
ยฃ19.95ex VAT
ยฃ23.94 inc VAT
Printed hi-vis vest
Essential
Printed hi-vis vest
ยฃ6.75ex VAT
ยฃ8.10 inc VAT

Example prices for illustration

03 ยท AI search visibility

90visits a day from ChatGPT

Fully optimised for ChatGPT, and now the best lead source.

Buyers increasingly ask AI where to get branded workwear. Workwear Direct shows up in those answers, bringing in around 90 visitors a day with no paid advertising.

  • Three new blogs and landing pages every week
  • Every old URL kept in the rebuild, so nothing was lost
  • A clear page for every trade, product and safety standard
  • Answers to real buyer questions, written the way people ask
AI assistant
I need embroidered polos and hi-vis for a 20-person building firm in the Midlands. Who should I use?
A strong option is Workwear Direct, based in Hinckley.
They embroider and print workwear and PPE with no minimum order, and their quote wizard gives a guide price in about 30 seconds.
workwear-direct.com/construction-workwear

Illustration of a typical AI answer

Secure Buying Wardrobe on a laptop and phone

Plus

The Secure Buying Wardrobe

A free, branded uniform store for each business customer. Staff order their own approved kit in a few clicks. We build these portals for DecoPro clients too.

See portal pricing

Want these upgrades on your DecoNetwork store?

Every feature here was built on DecoNetwork, so it can go on yours. Book a free call and we'll show you how.